by Foodbevy
Alexandra Asks:
What’s the best approach and techniques for an in store grocery demo?
Jordan’s Answer: In-store demos are a really effective way of introducing your products to shoppers, but can be very expensive and time consuming. So the goal is to maximize the effectiveness of each one?
1) In-store: Focus on your hook, story, and offer to get the purchase. It’s best to collect their email or phone number in exchange for a discount.
2) After-Event: Create an email or SMS welcome flow introducing them to you and your brand.
3) Build Fans: The key is to incentivize them to make a second purchase, and eventually add you to their weekly shopping list.
by Foodbevy The path to purchase for customers is blurring the digital and physical world more than ever. People are browsing the web on their phone while in the store,
by Foodbevy and AION CPG businesses face a myriad of financial challenges. From managing operational cashflow to securing quick access to credit, you need to find a steady source of
This Week in CPG by Foodbevy 🛒 Retail Rollouts 🌻 Brian Waddick celebrates Smackin’ Sunflower Seeds going nationwide at Royal Farms, marking a significant retail expansion. Brian Waddick’s Smackin’ Sunflower
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