3 Steps to Effective Grocery Demos

By: 

Foodbevy

:speech_balloon:  Alexandra Asks:
What’s the best approach and techniques for an in store grocery demo? 

:studio_microphone:Jordan’s Answer: In-store demos are a really effective way of introducing your products to shoppers, but can be very expensive and time consuming. So the goal is to maximize the effectiveness of each one? 

Here’s a 3 steps process to follow:

1) In-store: Focus on your hook, story, and offer to get the purchase. It’s best to collect their email or phone number in exchange for a discount.

2) After-Event: Create an email or SMS welcome flow introducing them to you and your brand.

3) Build Fans: The key is to incentivize them to make a second purchase, and eventually add you to their weekly shopping list.

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