This Week in CPG 04/22/24

by Foodbevy

April 22, 2024

🛒 Retail Rollouts

🌾 Chasin’ Dreams Farms’ Crunchy Ancient Grain Puffs, created by Sydney Chasin, now featured at all Sprouts Farmers Market locations nationwide, debuting in the “NEW FOR YOU” innovation set for a 90-day showcase.

Sydney Chasin’s innovative snack, made with sorghum and avocado oil, aims to prove that these health-focused puffs are the best snacks ever during its limited time on the “new for you” shelves.

🚀 New Product Launch

🍯 Bachan’s, founded by Justin Gill, launches its Sweet Honey Japanese Barbecue Sauce, marking the start of BBBQ season with a unique blend available at Walmart and Sam’s Club.

As BBQ season takes full swing, Bachan’s introduces a sweet twist with their new Sweet Honey Japanese Barbecue Sauce, blending traditional flavors with organic honey to elevate the grilling experience. This crave-worthy sauce promises perfect caramelization and a delightful umami punch.

🎉 News to Celebrate

🌱 Wellious ranks as the 20th fastest growing health & food/beverage product on TikTok Shop, emphasizing agility over size in competing against major food companies

Despite being a small team, Wellious leverages its nimbleness to quickly adapt and innovate, outmaneuvering larger, slower competitors and successfully capturing the attention of thousands on TikTok Shop.

🌶️ Fly By Jing announces price reductions on all products, celebrating Tax Day with cost savings passed directly to consumers, now available at major retailers like Target and Whole Foods.

Fly By Jing,led by founder Jing Gao, is making its delectable Chinese flavors more accessible without compromising on quality, thanks to strategic supply chain improvements. This move not only brings more culinary delight to customers but also strengthens the brand’s mission to transform cultural experiences through taste. 

🥤 Mela, founded by Dominic Purpura, surpasses $10 million in sales in just two years post-rebrand, marking a significant milestone for the environmentally-conscious beverage brand.

Dominic Purpura’s Mela has shown remarkable growth, reaching $10 million in sales through a commitment to sustainability and community impact, significantly reducing plastic waste and supporting global farming communities.

🏆 Myles Comfort Foods secures second place in the Dell Technologies 2024 National Virtual Pitch Competition, highlighting its innovation among over 300 applicants.

Myles Powell, founder of Myles Comfort Foods, showcases his entrepreneurial spirit and the company’s innovative approach by achieving this prestigious recognition, illustrating their potential in a competitive market. 

🎙️ PODCAST

164. EDI 101: What is EDI and How to Implement It

As you launch in retail most brands will start by taking orders manually via email, phone call, or even text. But once you start working with larger retailers, they’ll usually require you to process orders via EDI.

In this episode I break down:

  • What is EDI?
  • When do you need it?
  • How does it implement for a brand?
  • How to choose an EDI provider?
  • How long does it take to set up?
  • How much should I expect to pay?

CRSTL is a new modern EDI provider priced for emerging brands that works with any retailer that uses EDI. I recommend them because of their easy to use platform, great customer service, and simple pricing. I negotiated with them for you to Save 25% off your entire first year, let me know if you’d like an introduction.

Listen on:

APPLE PODCAST
SPOTIFY

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