This Week in CPG

by Foodbevy

April 1, 2024

🛒 Retail Rollouts

🍪 Fair & Square's cracker line expanded at Sprouts, adding Cinnamon Sugar and Honey flavors.

Fair & Square’s expansion in Sprouts Farmers Market brings a sweet twist to the snack aisle with its latest flavors, Cinnamon Sugar and Honey. These new offerings blend the brand’s commitment to simple, wholesome ingredients with a keen sense for consumer taste preferences, aiming to cater to a wider audience looking for healthier snack alternatives with a touch of indulgence.

🥤 WildWonder, founded by Rosa Li, now graces the shelves of Albertsons, Vons, and Pavilions stores in Southern California.

Rosa Li’s WildWonder is carving out a niche in the functional beverage market with its prebiotic and probiotic sparkling drinks. The brand’s launch into major Southern California grocery chains signifies a strategic move to tap into the health-conscious consumer base, with beverages that promise not just great taste but also digestive health benefits.

🍹Perfy Healthy Soda, by Vasa Martinez, makes its debut on Instacart.

The launch of on Instacart marks an important milestone for the brand, allowing them to drive sales at Wegmans, Earth Fare, and Harmons Grocery. Perfy aims to disrupt the soda industry with healthier, guilt-free alternatives, now made easily accessible to a wider audience through Instacart’s expansive digital platform.

🚀 New Product Launch

🌿 Jamie’s Farm launched Honey Lavender with sea salt granola, a new seasonal delight.

Jamie’s Farm, under Jamie Kim’s guidance, continues to innovate in the granola market with its Honey Lavender with sea salt flavor, perfectly timed for spring. This new granola variant underscores the brand’s flair for combining unique flavors, aiming to captivate consumers with a taste that balances floral notes, sweetness, and a savory finish.

🛍️ Feel Good Foods, led by Vanessa Phillips, introduces family-sized chicken potstickers at Whole Foods nationwide.

The expansion of Feel Good Foods into offering larger, family-sized bags of their popular chicken potstickers at Whole Foods highlights the brand’s response to consumer demand for more convenient and substantial meal options. This product enhancement is a testament to the brand’s commitment to quality and customer satisfaction, providing a quick, tasty, and filling meal solution for busy families.

🌾 CHOPUTA announces the launch of a breakfast cereal made from the ancient supergrain fonio,

emphasizing its health benefits, cultural significance, and commitment to sustainability. CHOPUTA is stepping into the market with its nutritious and delicious fonio-based hot breakfast cereal, aiming to revolutionize the breakfast scene. This product highlights the rich taste, gritty texture, and health benefits of fonio, an ancient supergrain. Beyond its culinary appeal, CHOPUTA’s launch represents a commitment to ending hunger, promoting global wellness, and supporting sustainable agricultural practices. By empowering farmers in sub-Saharan Africa and celebrating diverse cultures, CHOPUTA is not just selling a breakfast cereal but also advocating for a positive global impact through sustainable and health-conscious food choices.

🍓 Elavi introduces a new Strawberry cashew butter flavor.

Launching with a dynamic rebrand, following successful market feedback and a Costco SoCal rollout in January. Elavi, co-founded by Michelle Razavi and Nikki Elliott, has launched a new dessert cashew butter flavor: Strawberry. This product is part of a vibrant rebrand, driven by positive market feedback, including a summer Costco roadshow, Amazon reviews, and customer interviews. The Strawberry cashew butter, containing only 2-3g of low glycemic sweeteners and free from dairy, seed oils, and sugar alcohols, aligns with Elavi’s mission to offer gut-friendly, low sugar dessert spreads. The rebrand introduces a fun and fresh vibe, reflecting the charismatic and energetic nature of its founding team.

💸 Acquisitions and Investments

🍫 Just Date, spearheaded by Samantha Abramson, clinched $150,000 in inventory funding from Kickfurther.

Just Date’s victory in securing substantial funding through Kickfurther is a testament to the innovative vision of its date-sweetened chocolate chips. This financial boost will propel the product into retail and foodservice markets, indicating significant confidence in the brand’s potential to transform the sweetener industry with healthier, sustainable alternatives.

🎉 News to Celebrate

🍲 Jeff Scott MD's Happy Colon Foods is revolutionizing colonoscopy prep with a food-based kit.

 Avoiding the need for fasting, and currently negotiating with large GI groups to make the process more accessible. Happy Colon Foods, under the guidance of Jeff Scott MD, is changing the game in colonoscopy preparation with its innovative, low-residue, food-based prep kit. This new approach allows patients to prep for colonoscopies comfortably without fasting, offering a cleanse of equal quality and better tolerability. Highlighted in a recent Apple News article, this method is gaining attention for its potential to make the colonoscopy process easier, thereby encouraging more people to undergo this life-saving procedure. Happy Colon Foods is actively working with large GI groups in the East and Midwest, aiming to bring this easier prep option to more patients.

🎙️ PODCAST

158. CPG Insurance, What Could Go Wrong?

Business insurance is one of those things that most founders think about once, and never thing about again. That is, until a major problem happens and they’re desperately trying to figure out if insurance will cover it. As your brand grows, you should be reviewing your insurance needs annually to make sure you’re covered in all the ways you need, incase something goes wrong.

To talk about all the things that can go wrong, I’ve invited on Russ Taylor, Head of Business development for Secure CPG to share how to avoid these common mistakes.

Learn More:
Link to: Secure CPG

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