This Week in CPG

by Foodbevy

March 11, 2024

🚀 New Product Launch

🍵 Bear Maple debuts its innovative Sparkling Ginseng Elixirs

Blending hydroponically grown ginseng and maple water. Founded by Brian Bethke, Bear Maple is making waves in the functional beverage space with its new line of Sparkling Ginseng Elixirs, unveiled at Natural Products Expo West. This unique beverage combines the health benefits of ginseng, known for its adaptogenic properties, with the natural sweetness of maple water, creating a refreshing and health-forward drink aimed at enhancing mental clarity and focus without caffeine. Bear Maple stands out as the first company to leverage hydroponically grown ginseng, demonstrating its commitment to innovation and sustainability in the beverage industry.

🌮 Tia Lupita, co-founded by Hector Saldivar introduces a fresh packaging design and a new Sea Salt Lime tortilla chip

Following insights from a collaboration with Frito Lay. In a move to align more closely with consumer preferences and trends, Tia Lupita, a Mexican-founded small-batch food brand, has revamped its packaging and introduced a new Sea Salt Lime flavor for its grain-free tortilla chips. This strategic refresh, inspired by a collaborative effort with the R&D team at Frito Lay, showcases a ‘see to eat’ packaging trend that emphasizes clear use cases for the products. The new designs and flavors aim to enhance the brand’s in-aisle visibility and appeal, reinforcing Tia Lupita’s position in the evolving snack market.

🥜 Cubby Snacks, co-founded by Dillion Ceglio and Brett Perrotta, introduces a new Peanut Butter and Hazelnut Cocoa Sandwich

Enhancing their lineup with a meticulously crafted recipe and efficient production. Cubby Snacks is expanding its product range with an exciting new offering: the Peanut Butter and Hazelnut Cocoa Sandwich. Co-founders Dillion Ceglio and Brett Perrotta have overseen every detail of this product’s development, from its unique recipe to optimizing the supply chain. They collaborated with MERCENARY to perfect the recipe, resulting in a delicious blend of nutty and cocoa flavors. The introduction of the CHUBB-O-MATIC machine underscores their commitment to scalable production, ensuring that this new snack can meet growing demand. Visitors can experience this tasty innovation firsthand at booth #N2041.

🍫 Realsy, co-founded by Austin Patry, debuts individually wrapped peanut butter dates in a gravity-fed box

targeting a variety of retail and service sectors for broader consumer reach. Realsy is breaking new ground in the snack industry with its latest product: individually wrapped peanut butter dates, presented in a display-ready gravity-fed box. This innovative packaging is designed to lower the barrier for consumers to try Realsy, facilitating broader distribution across impulse retail sectors and non-traditional venues like corporate campuses, hotels, gyms, and universities. Co-founder Austin Patry is confident in the strategy’s potential, noting that Realsy’s presence in corporate settings has significantly contributed to the success of their Silicon Valley tech company partners. With this launch, Realsy is poised to capture more market share and solidify its position as a go-to snack choice for health-conscious consumers.

🏋️ Peter Rehal announces the launch of David

a new CPG company focused on high-protein, low-calorie foods, with the first product being a protein bar. Peter Rehal, the founder of RxBar, is set to disrupt the CPG industry once again with the launch of David, a company dedicated to creating high-protein, low-calorie foods that are blood-sugar-friendly and made from beneficial ingredients. The brand’s first product, a meticulously crafted protein bar, embodies the values of discipline and intelligence, inspired by Michelangelo’s David. With its commitment to optimal nutrition and intentional ingredient selection, David is poised to set a new standard in the health food sector.

💸 Acquisitions and Investments

🍪 Chipmonk Baking, co-founded by David Downing and Jose Hernandez, joins forces with Small Potatoes

marking a significant step in its growth journey. Chipmonk Baking, a brand known for its sugar-free desserts catering to diabetic and health-conscious consumers, has entered a new chapter by partnering with Small Potatoes. This acquisition by Mason Arnold and his team promises to inject new energy, talent, and resources into Chipmonk Baking, enhancing its ability to innovate and expand. As the brand integrates into Small Potatoes’ portfolio, it will benefit from shared-services support, promising a brighter future for this beloved baking company.

🎉 News to Celebrate

🌱 Whole Foods Market's LEAP program selects promising local and emerging suppliers

including Dare Vegan Cheese and Evergreen, for its 2024 cohort. Whole Foods Market continues to nurture local and emerging suppliers through its LEAP program, showcasing its commitment to fostering growth and innovation within the food industry. The 2024 cohort, featuring brands like Dare Vegan Cheese and Evergreen, will receive mentorship and educational support, emphasizing Whole Foods Market’s dedication to creating win-win partnerships and highlighting the retailer’s role in promoting sustainable and trend-forward food options.

Applications are now open for their next cohort. Apply by April 19th to be considered. Apply here: https://www.wholefoodsmarket.com/company-info/information-potential-suppliers

🎙️ PODCAST

160. Financial Foundations For Your CPG Business

As a CPG brand, understanding your business financials is imperative to building a successful company. You first need to understand your business goals to get where you want to go. I’ve invited on Brad Ebenhoeh from Accountfully to talk through how to build a strong financial foundation for your business.

We discuss:

  • The difference between Bookkeeping, Accounting, and Finance
  • Choosing between Profitability and Growth at a Loss
  • Calculating your product margin
  • and more.

If you need help with understanding your business financials, talk with Brad and his team at Acccountfully.

Listen on:

APPLE PODCAST
SPOTIFY

More From The Blog

2024 Grant Opportunities

by Foodbevy and Jamie Green As of May 2024, there are numerous grants and accelerators available for founders globally and in the United States. Below is a list of 75+

Read More »

Subscribe To The Foodbevy Newsletter

Be the first to get our latest news stories, interviews, and discounts. 

Restricted to Premium Members Only

Sign In

Not a Premium Member? Sign Up Here:

The online the community for food and beverage founders