🛒 Retail Rollouts
🍫 Pocket's Chocolates sets a record as the #1 food category roadshow in Costco's history, led by founder Chris Young.
This achievement underscores the brand’s popularity and consumer appeal, marking a significant milestone in Pocket’s Chocolates‘ journey. The success at Costco demonstrates the potential for growth and expansion, highlighting the brand’s ability to resonate with a wide audience.
🚀 New Product Launch
🌿 Thrive™ Culinary Algae Oils announces a comeback, offering pre-orders with first shipments expected in March, revitalized by Eelco Blum.
The brand’s return is marked by a commitment to health, taste, and environmental sustainability, appealing to consumers who value these attributes. Thrive’s algae oil is positioned as a healthier alternative to traditional cooking oils, aligning with current consumer trends towards healthier and more sustainable products.
🤝 Brand Partnerships
🤝 Perfy secures Mahaska as its exclusive DSD distribution partner across Iowa, Nebraska, and Kansas, marking a significant expansion.
This partnership with Mahaska, a company with a rich history and significant influence in the beverage industry, represents a strategic move for Perfy. It enables the brand to expand its reach and presence in the Midwest, catering to a broader customer base in convenience, micro-market, and vending segments.
💸 Acquisitions and Investments
💼 BFG Partners activates its third fund, nearing 70% of its $125 million goal, to boost growth in emerging food & beverage and personal care brands.
Since its inception in 2014, BFG Partners has been instrumental in nurturing high-growth businesses, providing crucial early-stage funding. Their notable investments include OLIPOP, Mid-Day Squares, Athletic Greens, and Vacation, showcasing their ability to identify and support successful ventures in the consumer packaged goods space.
🎉 News to Celebrate
🏆 Lentiful, founded by Ben Bacon, triumphs at the Naturally Boulder Pitch Slam, winning both the main and People's Choice awards.
This recognition is a testament to Lentiful’s innovative approach and the appeal of its products, showcasing the company’s potential to make a significant impact in the food industry. Winning these awards provides valuable exposure and validation, setting the stage for future growth and success.
📈 Wildwonder emerges as one of America's fastest-growing private companies, with an 875% growth rate, under the leadership of founder Rosa Li.
This remarkable growth is a reflection of the brand’s resilience, innovation, and commitment to bringing diverse voices and flavors to the forefront of the food and beverage industry. Wildwonder’s journey from a small kitchen operation to a recognized name in the industry is an inspiring success story, demonstrating the potential for innovative products to achieve widespread acclaim and market success.
PODCAST
158. CPG Insurance, What Could Go Wrong?
Business insurance is one of those things that most founders think about once, and never thing about again. That is, until a major problem happens and they’re desperately trying to figure out if insurance will cover it. As your brand grows, you should be reviewing your insurance needs annually to make sure you’re covered in all the ways you need, incase something goes wrong.
To talk about all the things that can go wrong, I’ve invited on Russ Taylor, Head of Business development for Secure CPG to share how to avoid these common mistakes.
Learn More:
Link to: Secure CPG
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