This Week in CPG

by Foodbevy

February 26, 2024

🛒 Retail Rollouts

🍰 Wonder Monday's Cheesecake Rollout

Wonder Monday, under the guidance of Candice Wu, announces the rollout of its high-protein, low-sugar cheesecakes in all Fresh Thyme Markets. This significant retail expansion marks a milestone for Wonder Monday, making its healthier cheesecake alternatives accessible to a broader audience. Candice Wu’s leadership and vision for offering indulgent yet nutritious desserts have culminated in this exciting retail partnership, promising to delight consumers across the country.

🍩 Deux's Packaging Glow-Up

Deux, created by Sabeena Ladha, showcases a new look for its vegan donut holes, now hitting shelves in 1500 stores. The brand’s revamped packaging not only elevates the product’s shelf appeal but also reflects Deux’s commitment to sustainability and vegan values. Ladha’s innovative approach to snack food, combining taste with health-conscious ingredients, has led to Deux’s rapid expansion and its products’ availability in a wide range of retail locations.

🚀 New Product Launch

🥜 Live Loud Foods' Candied Nuts

Live Loud Foods, spearheaded by Keesha O’Galdez, is set to launch its line of candied nuts in March 2024, promising a nutty revolution for sophisticated snacking. With flavors like Candied Citrus Pistachios and Caribbean Jerk Spiced Nuts, Live Loud Foods aims to transform the snacking experience. Chef Keesha O’Galdez’s vision of elevating bar nuts into a realm of sophistication and flavor storytelling aligns with the brand’s goal of offering healthier, irresistible snack options for every occasion..

🍸 Absinthia Absinthe Bleue Introduction

Absinthia’s Bottled Spirits introduces Absinthia Absinthe Bleue, a new spirit that adds a twist of color and sophistication to the absinthe category, thanks to founder Absinthia Vermut’s innovation. This visually stunning spirit, infused with butterfly pea flower, is a testament to Vermut’s creativity and dedication to expanding the absinthe market. With its unique color-changing properties and all-natural ingredients, Absinthia Absinthe Bleue is set to captivate consumers and mixologists alike.

🌻 Top Fox Snacks' Sunflower Seeds Line

Top Fox Snacks, led by John M. Keigher, expands its snack portfolio with the introduction of Pop-Roasted Sunflower Seeds, building on its commitment to sustainable and allergen-friendly options. Leveraging the same pop-roasting method that made its pumpkin seeds a hit, this new line features flavors such as Himalayan Salt and Classic Ranch, catering to a variety of taste preferences. Keigher’s focus on innovation and sustainability underscores Top Fox Snacks’ role as a pioneer in the snack industry, offering delicious, guilt-free options to consumers nationwide.

💸 Acquisitions and Investments

🍷 Brewsy's Acquisition

Brewsy, founded by Neal Shulman, celebrates its acquisition, marking a significant milestone in the wine and cider kit industry. This achievement not only represents Shulman’s first successful exit but also underscores Brewsy’s impact on the DIY beverage market. The acquisition is a testament to the brand’s innovation, quality, and the growing interest in home brewing, positioning Brewsy as a leading name in the consumer packaged goods landscape.

🎉 News to Celebrate

📺 Fila Manila on Shark Tank

Fila Manila, led by Jake Deleon, is gearing up for a Shark Tank appearance on March 1st, aiming to make Filipino cuisine a household favorite. The pitch promises to bring the rich flavors of the Philippines to a wider audience, showcasing Deleon’s dedication to sharing his heritage through Fila Manila’s offerings. As anticipation builds, this Shark Tank episode is poised to elevate Filipino cuisine’s profile in the consumer packaged goods sector.

🌾 Every Body Eat's New Facility

Every Body Eat proudly opens a new 20,000 sqft manufacturing facility in Evanston, IL, stepping up its production of allergen-friendly snacks. This expansion enables the brand to scale its operations and meet growing demand for its products. By investing in a larger production space, Every Body Eat is set to further its mission of providing snacks that everyone can enjoy, regardless of dietary restrictions or allergies.

PODCAST

157. What CPG Brands can do in 2024 to Drive Success in Retail

Every CPG brand I’ve talked to over the past year has been laser focused on expanding into retail. While the initial order volumes can look promising, growth takes significant investment in managing those relations and driving sales.

So how do you keep track of what’s going on once you’re in in thousands of stores? My guest today is Will Salcido, founder of Bedrock Analytics who’s here to discuss what CPG brands can do in 2024 to drive success in retail.

Access 3 Free Reports from NielsenIQ’s Byzzer Platform

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