I’m super excited to announce that we’ve partnered with NielsenIQ to help emerging CPG brands access critical data to help you grow your business. Through their new Byzzer platform, you’re able to access 2 completely free reports that you can use to understand your brand sales, category sales data, and more. You get to choose from a library of reports to solve your data gap.
For those of you who’ve worked with, or tried to purchase data before, you know it can be incredibly expensive.
You can now use these reports for your strategy meetings, investor presentations, buyer meetings, and more!
Just click on the link below to get started. Have a question about how to best use the data? Shoot me an e-mail and I’m happy to connect you with their team.
Retail media can help CPG brands get discovered, drive sales, and improve ROAS, but only when it’s managed as a true performance channel. This article breaks down seven questions lean teams should ask to uncover wasted spend, improve SKU-level optimization, and turn retail media into a smarter growth driver.
Amazon can drive sales, but that doesn’t always mean your brand is profitable. In this episode, I talk with Ryan Eales of The Amazon Whisper about the common mistakes CPG
Your packaging may look polished, but if your website, social content, ads, and sales materials feel disconnected, customers can sense it. This article breaks down why visual consistency matters for CPG brands and how creating one connected brand system can build trust, improve conversions, and make your product easier to believe in.
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