Building a brand in Grocery is highly competitive and expensive. Many brands have found success in launching their products in niche Foodservice channels, from RxBar selling into Crossfit gyms, Spindrift selling into fast-casual restaurants and my own TeaSquares selling into corporate offices and universities. Foodservice has many sub-channels, each with it’s own decentralized network of distributors and buyers. Join me as I talk with Matt from Rooted Sales as we breakdown how to be successful.

YOU’LL LEARN

• How each sub-channel works: Corporate, College and University, Convenience, Fast-Casual, Vending and Micro markets
• Who are the key distributors and operators
• Pricing strategy and margin

GUEST

• Matt Cotton, Rooted Food Sales