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How To Build and Omni-Channel Brand
April 16, 2021 @ 11:00 am - 12:00 pm CDT
The strongest way to build a durable company is by adopting an omni-channel approach to brand building. Having a presence across retail, e-commerce, and foodservice channels allows your company to be agile when faced with changing business environments, like what happened in retail. But these channels don’t exist in isolation. Join me for a discussion on how you can build a robust strategy that works across multiple channels.
YOU’LL LEARN
- How to align strategy between Grocery and E-Commerce channels
- How to build customer relationships cross-channel
- When to expand from e-commerce to grocery and vice versa
- How to integrate Foodservice into your strategy
PANELISTS
Tina Adolfsson – Survey.com
Amy Zitelman – Soom Foods
Patrick Tannous – Tiesta Tea