How to Strategically Use Retail E-commerce

Did you know that 45% of all online grocery orders are through In-Store Click and Collect programs? While most founders think of e-commerce as direct from the brand, most consumers still prefer to shop with their favorite grocery stores for at-home and in-store delivery. Join me for a workshop with Louis Condon about how to maximize sales through these channels by enabling your customers to get your products where it’s most convenient for them.

YOU’LL LEARN:

1. Run your retail e-com like DTC — optimize ROAS for campaigns in real-time, build custom and lookalike audiences, run A/B tests, optimize campaigns for conversion, retarget abandoned carts, etc.
2. Create a Store Locator that actually helps consumers buy — Manage your eComm inventory availability
3. Increase sales velocity— Run campaigns to specific retailers to increase velocity