Last month (February 2024) I participated in a panel discussion led by Keith Kohler and including Julie Pryor and Michael Movitz to discuss how CPG Communities support founders on their financing success. I loved this conversation because 1) I believe in building an ecosystem of resources to help CPG founders succeed and 2) I love collaborating with other communities to get founders access to the best help they can get. Here are my top takeaways on how we can help you with financing and fundraising.

Foodbevy Tools and Resources

One of my goals through Foodbevy is to help founders identify the questions they should be asking as they’re starting their business. There are so many people new to the CPG industry who don’t know what problems they’ll need to start until it’s right in front of them.

Workshops and Webinars

• Mastering Cashflow, Profitability, and Growth
• Getting to Profitability for CPG Brands
• How to Get Your Financial Ducks in a Row

Partners

• MyPocketCFO – AI Accounting for CPG Brands
• Accountfully – Managed Accounting and Finance for CPG Brands
• NielsenIQ – Get 3 Free Data Reports to Use in Financing Pitches

Build Your Financing Journey with Financing Man

FinancingMan is your guide to getting the right financing at the right time. Led by Keith Kohler, he leverages decades of experience to provide clients with financial insights, resources, and advocacy.

📖 Financial Reviews – Thorough analysis of your current finances to determine the best funding options quarterly, letting you be on your toes with the right balance

📊 Strategy Calls – Guidance through the financing process, from confusion to clarity – growing towards sustainability

🌱 Retreats – Immersive workshops and a year-long program to help owners gain financial confidence and improve their financial management skills for their business

But more than that, I love that Keith dives into the emotional effects of financing on a founder. The stress, anxiety, limiting beliefs, over-confidence. Most of us never get the opportunity to talk through the personal effects of finance on our mental health and Keith makes it incredibly easy.

I am so grateful that Jordan and Foodbevy recommended a financial review session with Keith Kohler. As a three-time founder and CEO, I have always felt comfortable with the financials of my business, but I didn’t know what I didn’t know. Keith introduced me to viable, non-dilutive grants, capital and loans that I never even knew existed! Any CPG owner – or a founder from any vertical – would benefit from a session (or more!) with Keith. – Erica Levin, Globowl

Let Keith help you get the funding you need to grow on your terms. Schedule a Financing call with Keith

Connect with Investors through Brandjectory

Michael and his partners have created an amazing resource to help founders build relationships with investors. He hosts dozens of events with investors so you can get answers to your questions, connect with investors, and pitch your business.

They also have a huge database on fundraising specific issues to quickly bring you up to speed.

Learn more about Brandjectory Here

Get Hands on Financing Help with Emerge CPG

Julie Pryor is a coach for CPG founders and helps you navigate your journey by breaking down your why, goals, and strategy to get there. One thing that really strikes me is her focus on helping founders build financially sustainable businesses that are cashflow positive, profitable, and can create a great life for founders.

If you’re looking for personalized help and advocacy, Julie is the person to talk to.